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LAND CRUISER HERITAGE
SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2005
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Toyota’s most prestigious and perhaps best-known vehicle, the Land Cruiser, celebrated its 50th Anniversary.
To celebrate its remarkable heritage, the Land Cruiser Dossier was created: a rich and entertaining website that connects with Land Cruiser enthusiasts and appeals to other off-road or adventure enthusiasts who might not be as familiar with the legendary SUV.
The site is comprised of four areas: On Film, In Legend, On Location and Through Time. These areas tell the story of Land Cruiser through vintage movies, incredible stories, global anecdotes and a complete model timeline. It’s a fascinating look at the world’s most travelled vehicle.
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