Pharma > Veterinary
ELANCO ANIMAL HEALTH, Basingstoke / ELANCO / 2018
Awards:
Overview
Credits
Audience
Devoted pet owners are the target audience since they hold the
animal´s health and well-being as a top priority. Because they are passionate about their care, showing what could happen to their pet and reminding them of potential risks in an eye-catching way lets them take action.
BriefExplanation
BriefWithProjectedOutcomes
General regulations do not allow companies to advertise RX products. Therefore we could not talk about or show the actual product. Instead we put the whole brand behind it to raise maximum attention to the problem.
EntrySummary
Most cat and dog owners are convinced to keep their loved ones worm-free if they deworm them twice a year. Yet worm eggs can easily be taken in by pets and grow to become harmful worms in as little as 30 days. A danger that most owners are not aware of - and thus promote the emergence of worms in their pets.
Idea
The illustration shows what becomes of your pet if you don't watch out for worms vigilantly: a long-term home for these parasites. The exceptional style of the illustration is eye-catching, especially in a veterenarian surrounding, and makes the serious topic easily approachable.
Translation
Headline:
Don´t let your pet be the host for worms.
Subline:
Deworming only 4x a year might not be enough.
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