Genesis Energy is New Zealand’s largest electricity generator. We said, “Let’s build an online educational game to show schoolkids how the energy industry works, and how it affects the environment.”Eighteen months later, ElectroCity went live. It’s simple to play but hard to master: over 20,000 lines of code simulate the energy markets, fuels, tourism, taxes and more.Its success took us by surprise. Over 30% of target teachers registered, and we had nearly 2 million unique sessions – a very significant number in a small country. Today, you can play imitations from large internationals like Chevron, and even Greenpeace.