To achieve a goal, we made online virtual drag race event by using technology. Course is made by placing 36 iPad pro in two rows. Mini cars can be operated at distance by smartphone. The event was broadcast live. Users can make their own car from 36 designs and more than 10,000 specs which automatically selelcted from the database. 14 cameras captured race moment and switched automatically by position of mini car.

Create your car from the used car database of Honda Auto Terrace searching site. Depending on its spec, running performance reflect to mini car in details. The course is made by 36 linked iPad pro. Users can set traps on course against the opponent which influences the outcome of the race.

7,073Entries

250,000?Viewers

1,659,273?Tweets on used cars information appeared on timeline.

Level of program satification 94.6%

This campaign is about Handa's approved used car store, Honda Auto Terrace. The content of the campaign is experiecned virtual drag race through online live to inform spec of used cars. Moreover, all mini cars are tuned to different specs according to the used cars database owned by Honda Auto Terrace, that can control via smartphone remotely.

The goal of campaign is to lead young generations to recognize Honda's approved used cars, also provoked people's interest of used cars who had no interest to purchasing them by using the used cars database which is owned by Honda Auto Terrace, Honda hosted a online drage race event. Quarter million people who watched this drag race, occasionally didn't know about Honda's approved used cars.