The contents/service was created for a campaign to encourage our targets' steady use of AXE in the morning.

One can get a wake-up call by setting the time, entering their mobile phone number on the website, and making a confirmation call.

Upon making a confirmation call, a girl on the user's monitor picks up the phone at the right time and starts lip-acting in sync with the voice on the other end of the line.

The exquisitely-executed synchronization of picture and voice amazed users and produced a lot of reaction.