Film Craft > Film Craft

JANE

180LA, Santa Monica / HEWLET-PACKARD / 2016

Awards:

Bronze Cannes Lions
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The music track is fundamental to this film. The "Logical Song" by Supertramp tracks the same life experience of our hero in the film. As a child we see the beauty, joy and magic in the world and how she playfully brings that to life in what she makes and her creative expressions. And as society normalizes her, we she how’s she taught to be “sensible, logical, responsible, practical.” To further communicate this idea of innocence and innocence lost we worked with the Silverlake Conservatory of Music choir to bring the words and message of this song to life in a relevant and compelling way.

BriefExplanation

We follow the life of a young girl as she matures through childhood, adolescence and into adulthood. We see her developing her creative mind early in life, we see how she uses creativity as a means of expression and then we see her creative spirit start to slip away as society normalizes her and she moves through a typical life path, onto a four-year college and a job in the corporate world. Until she see’s that same creative spirit in her young daughter and it awakens the creative in her once again, using Sprout by HP to bring their imaginations to life.

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