Film Craft > Film Craft
LEO BURNETT , Madrid / LOTERIAS Y APUESTAS DEL ESTADO / 2016
Awards:
Overview
Credits
BriefExplanation
Justino, a night guard in a mannequin factory, spends his nights by himself doing his job but not feeling lonely, because the mannequins make him company. One night like any other, he decides to interact with his unknown peers of the the day time, so he starts to leave fun and loving messages helped by the mannequins. Meanwhile, their co workers make the traditional list that every company do during Christmas in Spain, to play the Christmas Lottery all together. However, Justino is too busy preparing his surprises that doesn’t realize the presence of the list. When his workmates win “El Gordo” (Spanish Great Prize), Justino discovers that he was never alone after all
EntrySummary
The Spanish Christmas lottery campaign is one of the most anticipated advertising campaigns of the year in Spain. Our National Lottery brand has a history of 250 years, and the buying and sharing of numbers amongst family, friends, workmates colleagues etc. is a huge Xmas tradition. Since every number is divided into tenths, if they win, they all win together.
Solution
The process of animating Justino’s story took more than four months to complete. The aim was to create something that felt not like an advert but more like a short film.
Code had to be developed to achieve an unprecedented level of lighting effects. Even though the story is fully done in CGI we kept the direction of the film intentionally classic and as real as possible. Resulting in a believable and true piece filming
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