Outdoor > Billboards: Sectors
TERRACE
LEO BURNETT , London / MCDONALD'S / 2021
Awards:
Gold Cannes Lions
Overview
Credits
Overview
Cultural / Context information for the jury
In 2021, the UK entered its third national lockdown due to the Covid-19 pandemic. Due to the restrictions, people were spending more time indoors than ever before. We needed to remind McDonald’s customers that even though they couldn’t come to us at this time, we will still deliver to them.
Translation. Provide a full English translation of any text.
N/A
Is the poster / billboard larger or smaller than a 6 sheet poster
The majority of the posters were 6$s (1200mm x 1800mm) with a few D6s.
More Entries from Retail in Outdoor
24 items
More Entries from LEO BURNETT
24 items
