Outdoor > Ambient & Experiential

THE OREO DOOMSDAY VAULT

THE COMMUNITY, New York / OREO / 2021

Awards:

Silver Cannes Lions
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Film
Presentation Image
Demo Film

Overview

Credits

Overview

Cultural / Context information for the jury

The OREO Doomsday Vault was inspired by the Global Seed Vault in Svalbard, Norway, a storage facility containing the world’s largest collection of crop diversity, built by scientists to stand the test of time and the challenge of natural or man-made disasters.

Our vault was built in the same archipelago, just 5 miles down the road.

The threat that inspired the OREO Doomsday Vault was asteroid 2018VP1, which was thought it could pass by Earth on November 2nd, a day before the US Presidential Election.

Write a short summary of the ambient work.

The OREO Doomsday Vault was inspired by the Global Seed Vault in Svalbard, Norway, so its design and location mirrored the original, but at a smaller scale.

Our 2x3x5m bunker was placed in the same permafrost, just 5 miles down the road and it was designed to hold a large stockpile of OREOs, the OREO recipe, and powdered milk

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