People are historically indifferent and resigned to voting in US Elections because they don’t believe their vote matters. It’s inherently difficult, and voters see themselves as literally one in 158.4M ballots, so what’s the point?

And yet, users literally “upvote” things on Reddit an average of 165M times a day.

The truth is, people believe their voice carries more weight in the digital world than the real world. 2020 forced people to live virtually and in an online bubble, where it’s easier to feel heard and recognize the immediate impact a few upvotes can make.

But Reddit believes the act of voting is as powerful offline as it is online. Up The Vote focused on putting election results determined by slim margins in context to help people realize the power even a small number of votes can have in real life.