In this film, we see Will Ferrell entering the world of top Netflix titles, from Army of The Dead, Squid Game and Bridgeton to Stranger Things and Love is Blind. While explaining the partnership between General Motors and Netflix, Will draws the line on which types of shows and movies will feature electric cars, and which ones would make absolutely no sense to have them.

In 2021, General Motors introduced the “EVerybody In'' campaign, inviting brands and companies to start transitioning into an electric future. Since then, EV adoption has increased, but according to Reuters, less than 1% of cars in circulation in 2022 were electric. We needed to find ways to change minds fast and normalize EVs everywhere.

Netflix has one of the largest growing libraries of stories, accessible to over 200M households worldwide. On average, Netflix consumers spend 3.2 hours/day consuming content. And we’ve seen the impact it can have on culture—Stranger Things catapulted Kate Bush's 80's hit, Running Up That Hill, to the top of the charts again, and thanks to The Queen's Gambit, chess set sales rose 87%. So why wouldn’t it work for EVs? Together, Netflix and GM teamed up to give more screen time to EVs by adding at least one to every show produced by Netflix. An unpaid partnership that we announced with a Super Bowl film, to turn every Netflix show into a platform to make EVs more popular. Ultimately the campaign was named Forbes Most Effective Ad and tied to the launch, GM stock went up 6% in one day. We also saw a 45% increase in EVs in Q1.

In 2021, General Motors introduced the “EVerybody In'' campaign, inviting brands and companies to start transitioning into an electric future. Since then, EV adoption has increased, but according to Reuters, less than 1% of cars in circulation in 2022 were electric. For Netflix, sustainability is as important as the stories they tell. After all, Netflix exists to entertain the world, and that requires a habitable world to entertain. So together, to normalize EVs, and build on General Motors “EVerybody In” campaign, the brands partnered to turn every Netflix title into a platform to encourage EV adoption. By giving electric cars more screen time, with at least one EV in every show, the goal is to encourage EV adoption for an all-electric future.

While EV adoption has increased, less than 1% of cars in circulation in 2022 were electric (Reuters). To accelerate adoption and help the climate, we need to normalize EVs. Additionally, for those who aren’t familiar, Will jumps into Netflix’ biggest shows, including: Army of the Dead, Bridgerton, Squid Game, Love is Blind, Queer Eye, and Stranger Things.