Mary Shelley’s Frankenstein inspired 153 movies so far; and every time someone adapts Frankenstein into a movie, it creates another Frankenstein. The list of movie adaptations based on classic books is overwhelming and keeps growing year after year, with adaptations getting further away from the real stories. Our goal with this campaign was to celebrate some all-time classics and continue to shine a line on Project Gutenberg, the first provider of free eBooks, where all of these classic stories are available.

In our second campaign with Project Gutenberg we created a series of three distinct artworks based on classic books: Dracula, Frankenstein and Dr. Jekyll and Mr. Hyde. The design approach was a mix of collage and illustration, where we meld together various movie adaptations over the years. Each execution showed many characteristics from different interpretations of the characters, all mixed together: for example, the Frankenstein ad featured a collage of different Frankenstein arms, eyes, skin tones, head shapes, clothes and more, all inspired from different Frankenstein movies.

We wanted to create ads that were visually striking and that would remind people of the value of reading the classics, especially since they’re free and accessible from any device. Once the designs were complete, we placed them in the newspaper with QR codes leading to each book.

Watch any Jekyll & Hyde movie adaptation and see how something great turns into something horrible. Download and read the classic that inspired 189 movies. Gutenberg.org