Design > Communication Design
MCGRAND OPENING
BEACON COMMUNICATIONS, Tokyo / MCDONALD'S / 2014
Overview
Credits
Overview
BriefExplanation
How to maximize a restaurant opening effect with minimum amount of budget.
ClientBriefOrObjective
McDonald's wanted to change their typical grand opening signs, hoping to increase awareness of renovated and new restaurants and boost opening day visits.
Implementation
With no permanent installation and a tiny budget we found a way to bring new attention to the renovated restaurant opening, by simply converting the Familiar M logo of regular signs to look like the handles to giant scissors that could be used as the motif of ribbon cutting.
Outcome
In the first week of sign installation sales for the restaurant were +80.48% compared to the average of other recently renovated restaurants +21% with regular grand opening signs.
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