Brand Experience and Activation > Use of Media
NIKEID GENERATOR
BEACON COMMUNICATIONS, Tokyo / NIKE / 2009
Awards:
Overview
Credits
Overview
ClientBriefOrObjective
To drive store traffic (to and through) and create maximum media buzz during the first week of opening of Nike’s new flagship store in Fukuoka, Japan.
Implementation
The concept of the "NIKEiD GENERATOR" is an interactive in-store digital experience that captures the colours of the consumer’s clothes and transforms them into one-off NIKEiD designed shoes, stickers and wallpaper…in real time.
In order to bring this concept to life, we had to develop our own bespoke software and develop a one off real time colour palette analyzer - unique technology for a one of a kind promotion.
From concept to implementation took just one month.
Outcome
During the 4 days of the campaign, just over 18,000 potential customers visited NikeFukuoka exceeding all expectations.We were able to successfully drive 95% of those who experienced NIKEiD GENERATOR on the 1st floor through the store up to the 3rd floor where NIKEiD STUDIO is setup.
Relevancy
Fukuoka is the "Fashion Addicts" capital of Japan. Fresh culture & traditions are born everyday from within the boundaries of this unique city located far from Tokyo. We came up with the concept "One & Only" which reflects the key insight and pride of the Fukuoka locals. We looked for an innovative way to create an in-store experience to promote NIKEiD STUDIO that was unique, provided instant gratification and was above all else, fashionable.
More Entries from Best Use of Digital Media in a Promotional Campaign in Brand Experience and Activation
24 items
More Entries from BEACON COMMUNICATIONS
24 items
