Print and Publishing > PRESS
NESTA
TBWA\CHINA, Shanghai / ADIDAS / 2007
Overview
Credits
Overview
ScriptInEnglish
Supporters' Scarves: Press Ads or Mobile Posters?July 9th, the World Cup Final. China was divided into two camps - French and Italian.To fan their passions further, we launched 2 newspaper banners screaming “Allez! Zidane+10” for France and “Forza! Nesta +10” for Italy.Readers of the papers looked like they were holding up supporter's scarves of their favorite team; the ads became an interactive way for fans to pledge their allegiance. And they did it with great fervour, waving the scarves while watching the match in pubs and public viewing events later in the day.
Translation
Supporters' Scarves: Press Ads or Mobile Posters?July 9th, the World Cup Final. China was divided into two camps - French and Italian.To fan their passions further, we launched 2 newspaper banners screaming “Allez! Zidane+10” for France and “Forza! Nesta +10” for Italy.Readers of the papers looked like they were holding up supporter's scarves of their favorite team; the ads became an interactive way for fans to pledge their allegiance. And they did it with great fervour, waving the scarves while watching the match in pubs and public viewing events later in the day.
More Entries from Corporate Image in Print and Publishing
24 items
More Entries from TBWA\CHINA
23 items
