Media > Product and Service
TBWA\CHINA, Shanghai / ADIDAS / 2007
Overview
Credits
CommunicationGoal
Soccer fever is high when it comes to the World Cup Final 2006. Using that fever to our advantage, we engaged soccer fans in an interactive way to celebrate the World Cup Final.
Effectiveness
During the lower case Live Final, numerous fans were holding and waving our scarves.
Execution
Readers of the newspaper look like they are holding up scarves of supporters' favorite team.
MediaStrategy
Soccer fans who undoubtedly are interested in the World Cup news.
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