Social and Influencer > Viral Advertising
GT, Tokyo / SO-NET ENTERTAINMENT CORPORATION / 2008
Overview
Credits
CampaignDescription
Cultural context: In Japan, the term ‘hikari’ refers to ‘light’ and also ‘Optical fiber Internet’.A performance on made by light performance artist known by “PiKAPiKA” obtained a favorable response from So-net. So-net, being an internet provider, puts emphasize on the keyword ‘happy hikari’ in the service of network entertainment. The theme of the performance was to bring ‘happiness to homes via hikari’. Now, So-netand PiKAPika are collaborating in their efforts to launch “PiKAPiKAxSo-net Project”.So-net supports the activities of PiKAPiKA by introducing the making of “PiKAPiKA” works through their official blogs.
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