We staged the maiden voyage of THE 8 in the city where cars can’t drive through the main thoroughfares – Venice.

We built a path that was hundreds of metres long with custom-made floating pontoons. It went right through the canals of Venice next to iconic locations like the Rialto Bridge and the Doge's Palace. This path formed the basis of an emotional film about a boy growing up in Venice loving cars but never being able to drive there. He leaves the city and finally returns as a gentleman with a single purpose in life: doing something seemingly impossible, driving an iconic car in the city of no cars.

The task was to produce a film for the worldwide launch of the newest icon in the BMW family, THE 8. It is the pinnacle of luxury automobiles with never before seen design, material, and performance.

The film skillfully combines the iconic Venetian backdrop with the aesthetic characteristics of THE 8. At the same time, the film creates a cinematic counterpoint by staging the 530hp in the middle of Venice’s sleek and venerable canals.