Creative Effectiveness > Market

THE SUBCONSCIOUS ORDER

VML, Riyadh / HUNGERSTATION / 2024

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On average, an adult spends approximately 132 hours/year looking at mind-numbing menus online before deciding what to eat, frequently resulting in the wrong call. Psychologists call it “choice overload”.

According to a recent study, "the conscious mind can only process 40bits of information/second, while the subconscious mind can process up to 500,000 times faster." What if we help people better connect with their subconscious mind, allowing it to find the answers they are seeking?

Introducing the Subconscious Order - a new feature on the HungerStation app that recognizes when a person have been hopelessly scrolling and launches the innovative tool. A variety of cuisines are displayed as the Vision AI meticulously tracks the eye’s interest using advanced algorithms. The smart AI then narrows down the options and presents a data report of what the subconscious mind is craving, providing the user with a list of relevant restaurants to order from.

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