Radio and Audio > Radio & Audio: Sectors

TWITTER FINGERS

VML, Kansas City / WENDY'S / 2018

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
MP3 Original Language
Supporting Images
Supporting Images

Overview

Credits

Overview

BriefExplanation

The tracks on this audio execution bring the Wendy's social voice to life and provide a venue for Wendy's to take recent Twitter interactions and rap battles to the hip-hop space. Wendy's felt hip-hop was the best genre to express their voice - it's only natural for fresh beef to translate seamlessly into the world of rap beef. By turning the @Wendys Twitter handle into a recording artist, Wendy's was newly relevant to our customers and followers through infectious beats and witty lyrical ties to many of the brand's core equities.

EntrySummary

Wendy’s Twitter is known for its sassy tone, taking jabs at competitors within the restaurant industry, and many of our Twitter interactions appear in the songs. Wendy’s key brand equities such as the Baconator and even recent campaign success stories like #nuggsforcarter also appear in the song lyrics. Going a step further, we included rap pop culture references such as Jay-Z’s “4:44” album, which happens to be the name of a Wendy’s value meal, and Drake’s “Trigger Fingers,” which we riffed on with “Twitter Fingers.”

ScriptInEnglish

TWITTER FINGERS

at Wendys

[VERSE 1]

Cold with the flows but the meat ain’t frosty

Say I’m too smug but I can’t keep them off me

Wendy in this thing, you can see I’m too saucy

Hashtag legend, I can’t keep the fakes up off me

[CHORUS]

Who got the twang up in they sauce, yeah

Who got the thangs that hit so hard, yeah

Who got the flavor, please pumps ya breaks, yeah

I’m grilling them all, ain’t taking no names so stop it

[VERSE 2]

You better stop it, see falling off is not an option

I see you plotting tryna wonder how we got this poppin’

It took a lot man, I can’t even front I want this spot man

They say they love us ‘cause we serving everything you not man

What’s that about?

You twitter beefing for some clout

Yo’ customers in a drought

They loving me with no doubt

I’m sellin in large amounts

You shoulda just took this route

Thinking you could wing it

They stopped shopping with ya

No wonder your names repeat it

Yo’ stock, looking depleted

Yo’ wave, is just receding

The game need a new leader

The game gave it new meaning

Wendy from out Columbus so wake up its time to see her

Had to step outside of Twitter just to leave my fans with something

More Entries from Retail in Radio and Audio

24 items

Grand Prix Cannes Lions
SOCCER SONG FOR CHANGE

Corporate Social Responsibility (CSR) / Corporate Image

SOCCER SONG FOR CHANGE

AB INBEV, OGILVY CAPE TOWN

(opens in a new tab)

More Entries from VML

24 items

Gold Cannes Lions
REST IN GREASE

Retail

REST IN GREASE

WENDY'S, VML

(opens in a new tab)