Some people just can't stop themselves. That's why the new Volkswagen Gold 7 comes with Brake Assist.

The campaign took the form of casual conversations that quickly spiral out of control. We tapped into current topics (Sexual harassment in the workplace, Political Correctness, and Cape Town’s water crisis) and used dialogue to stress the point that some people just can’t stop themselves from turning innocent situations into awkward predicaments.

In the spot “Politically Correct”, the term “BEE” refers to Black Economic Empowerment. A Government initiative that looks to redress the inequalities of Apartheid, by giving previously disadvantaged groups opportunities in the workplace not available to them under White Apartheid rule.

“Amabhakabhaka” is the nickname for the Orlando Pirates football side. Rugby is more popular amongst white South Africans. Use of the term “Amabhakabhaka” helps push the awkward moment as the white character tries to dig himself out of the hole by using terms that show he’s in touch with football, and therefore black culture.

In the spot “Funeral”, a “borehole” is mentioned in the final act of going too far. This is a nod to Cape Town’s worst drought in a 100 years. Private boreholes are a hot topic and have been argued about at length in the media.

Stalker

SFX Lift sounds.

MV1 Oh. Hey Anna.

FV1 Hey Earl.

MV1 You look nice today.

FV1 Ah...

MV1 Not like you don’t like nice every day.

I mean you look nice. All days. Ah. You know.

FV1 Um..thank you.

MV1 Just, every day you look nice.

Is what I was trying to say.

FV1 (Nervous laughter)

MV1 I mean I don’t take notes of every item you wear or anything.

FV1 Eh…no.

MV1 I don’t follow you. Relaxe.

Well. I do, but only in social media.

Is it illegal? Lock me up officer!

FV1 No…of course not.

MV1 I follow Anna. On social media.

Except for the one…

(Sung) ”because someone hasn’t accepted my friend request”

Um…did you find your cat?

FV1 Uh…

MV1 Puffins. The last time we spoke you said he had gone missing.

I know that was like 2 years ago, but that was the last time spoke.

30 March 2015. My birthday.

Uh. Whatever.

SFX Ping of lift arriving.

FV1 Uh, this is my floor.

MV1 No it isn’t.

SFX Track begins to play

ANNCR Some people just can’t stop themselves.

That’s why the new Volkswagen Golf 7 comes with brake assist.

Volkswagen. We make the future real.