Lysoform® is a home cleaning product that kills 99.9% of germs. But we’ve never asked the question: what happens to the remaining .1%? In our radio campaign, we imagine a world where 99.9% of germs have been wiped out, with only one germ left alive. We follow him through this post-apocalyptic landscape as he comes to grip with his new lonely reality and the disinfecting power of Lysoform®.

Lysoform® is a home cleaning product well known in Argentina and other South American countries as a leader in disinfection.

GERM: Hello… ECHO (HELLO, HELLO, HELLO)

  There is no one there

         I still haven’t found any other survivors.

So, I write in my journal every day,

trying to me keep my sanity,

It’s not working.

Today is my birthday.

And, since there’s nobody left

I’m throwing myself a surprise party.

(faking a different voice) Surprise!

        Oh. No. You shouldn’t have.

I wasn’t expecting this.

See, I can surprise myself.

At least this party has a clown.

That’s right, I’m talking to you clown.

I don’t see any other clown nightlights on the wall.

I wish I could explain to the world what happened. 

Tell them how the morning people

How they wiped us out,

without even wiping.  

Just spraying.

I am the sole survivor.

Lysoform® disinfectant spray, kills 99.9% of bacteria.

SFX:         SPRAY

AVO:          Except for me.