Some people just can't stop themselves. That's why the new Volkswagen Gold 7 comes with Brake Assist.

The campaign took the form of casual conversations that quickly spiral out of control. We tapped into current topics (Sexual harassment in the workplace, Political Correctness, and Cape Town’s water crisis) and used dialogue to stress the point that some people just can’t stop themselves from turning innocent situations into awkward predicaments.

In the spot “Funeral”, a “borehole” is mentioned in the final act of going too far. This is a nod to Cape Town’s worst drought in a 100 years. Private boreholes are a hot topic and have been argued about at length in the media.

Script: Funeral

SFX Crowd of people, funeral music

Murmurs of people saying their condolences.

MV1 Thanks for coming. Much appreciated.

FV1 (Jewish) Ah Stephen, I’m so sorry for your loss.

MV1 Thanks Hilda.

FV1 People say time is a good healer, but when my Arvie passed, I sold some of his

possessions and it really helped speed up the healing process.

MV1 Huh?

FV1 Like your Grandfather’s house in Camps Bay.

MV1 His what?

FV1 I would be happy to help…you heal of course.

MV1 Uh…now isn’t a good time.

FV1 I know! What a time to be talking property.

A buyer’s market puhlease.

MV1 Excuse me. I must tend to my Bubbe.

FV1 Yes. Of course.

She needs you now more than ever.

MV1 Yes.

FV1 All alone in that big 4-Bedroom house.

With off-street parking.

And a bore hole was it?

ANNCR Some people just can’t stop themselves.

That’s why the new Volkswagen Golf 7 comes with brake assist.

Volkswagen. We make the future real.