The tracks on this audio execution bring the Wendy's social voice to life and provide a venue for Wendy's to take recent Twitter interactions and rap battles to the hip-hop space. Wendy's felt hip-hop was the best genre to express their voice - it's only natural for fresh beef to translate seamlessly into the world of rap beef. By turning the @Wendys Twitter handle into a recording artist, Wendy's was newly relevant to our customers and followers through infectious beats and witty lyrical ties to many of the brand's core equities.

Wendy’s Twitter is known for its sassy tone, taking jabs at competitors within the restaurant industry, and many of our Twitter interactions appear in the songs. Wendy’s key brand equities such as the Baconator and even recent campaign success stories like #nuggsforcarter also appear in the song lyrics. Going a step further, we included rap pop culture references such as Jay-Z’s “4:44” album, which happens to be the name of a Wendy’s value meal, and Drake’s “Trigger Fingers,” which we riffed on with “Twitter Fingers.”

HOLDING IT DOWN

at Wendys

[INTRO]

Uh, yeah

[CHORUS]

Wendy’s been holdin’ it down for like a minute now

Mickey *Bleep* was tryna to beef, it’s time to finish now

The team can handle any problem, that’s all principal

You get it now, chicken shack, you actin’ really wild

Quiet that down, Wendy’s leave them all without a sound

This ain’t no cakewalk, we run the town for many miles

This ain’t no cakewalk, we run the town for many miles

[VERSE 1]

Now, what’s more childish than Twitter beef?

Especially when you know you really can’t compete

They should rethink whatever is in that recipe

And everything I serve and kick it more than special teams

I’m Socrates ‘cause all your ideas just come from me

They love Wendy’s ‘cause everything is so quality

Can’t be no king, yo burgers ain’t the finest thing

I can’t believe you peasants have the audacity

You took a L the day you thought to come after me

“So what’s the beef?” they threaten and now I really see

They threaten and now I really see, hah

They threaten and now I really see

[CHORUS]

Wendy’s been holdin’ it down for like a minute now

Mickey *Bleep* was tryna to beef, it’s time to finish now

The team can handle any problem, that’s all principal

You get it now, chicken shack, you actin’ really wild

Quiet that down, Wendy’s leave them all without a sound

This ain’t no cakewalk, we run the town for many miles, yeah

This ain’t no cakewalk, we run the town for many miles

[VERSE 2]

Now, um, the jig is up

You wanna beef with me? Then really, you pressed your luck

The problem is you didn’t recognize I give no clucks

So wrap it up, turn these chickens to rubber ducks

And BK, don’t think that you got away

You copied my old menu and put it out on replay

They bring it back like rebates, fresh food on your dinner plate

You killin’ me smalls, okay? Uh, I’ma say it again

Don’t play with me, it ain’t safe, can’t always have it yo way

So give it up like today and we won’t have this again

[CHORUS]

Wendy’s been holdin’ it down for like a minute now

Mickey *Bleep*, you need to stop it, boy, you finished now

The team can handle any problem, that’s all principal

You get it now, chicken shack, you actin’ really wild

Quiet that down, Wendy’s leave them all without a sound

This ain’t no cakewalk, we run the town for many miles, yeah, hah

This ain’t no cakewalk, we run the town for many miles

HOLDING IT DOWN

at Wendys