Radio and Audio > Excellence in Radio & Audio

DATE

TBWA\HUNT\LASCARIS, Johannesburg / FLIGHT CENTRE / 2018

Awards:

Gold Cannes Lions
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MP3 Original Language

Overview

Credits

Overview

BriefExplanation

This radio spot imagines the world of the near future. It's a world that is so highly regulated, legislated and politically correct that doing even the simplest things (which we take for granted today) have become incredibly complicated and devoid of fun. In this execution, a young person on holiday overseas (Spain) attempts to go for a swim, but is subjected to a laborious, overprotective educational process, hosed down for lice and only allowed a brief swim in an embarrassing outfit, under the watchful eyes of a military sniper. The spot concludes with a message from Flight Centre Youth & Adventure, reminding young people to travel now, before it's not fun anymore.

EntrySummary

N/A

ScriptInEnglish

MV: The year is 2034, you're on holiday, and you are about to get lucky.

Your respective legal teams were notified of your mutually agreed intent to take matters to the next level.

You submitted your skin, blood, urine, spleen and earwax samples and completed all the necessary psych evaluations.

After three days of tough negotiations, the lawyers finally agreed on the exact nature of your imminent physical relations.

Yes, it's on.

You've just received final approval from your parents, work supervisors and the old lady above you from Apartment 6B.

The three legally required sex witnesses are on standby:

Your sister, Ben from Accounting and the used car salesman who was summoned for witness duty.

It's their job to make sure that you wear your protective sex hats at all times, stick to the agenda and, of course, intervene if one of you says the safeword.

Which is 'vanilla'.

You, my friend, are so close.

The nurse has done the pre-coital health checks, the witnesses are ready with their disciplinary tasers.

When your parents give you an encouraging thumbs up and wink from the observation deck, that’s the signal, it's time to get freaky.

The future's coming.

So travel before it's not fun anymore, with Flight Centre Youth & Adventure.

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