Introduce the improved BMW 3 Series.

Solution: two cars rigged with high-tech equipment such as webcam's, audio and GPS drove through the country picking up people for a test-drive. These test-drives could be followed live on Interactieveproefrit a platform that stimulates transparent interaction. Site visitors could follow the cars on a map, look over the shoulders of the drivers, read text message of former drivers, share the widget and each car had a phone number, so site visitors could discuss the car with the driver. The driver got the chance to take exciting routes, such as the Zandvoort Racecircuit.