The market entry of a multitude of private mineral water brands has created a highly saturated and competitive market environment, with an abundance of inexpensive but low-quality products. SUNTORY decided to conduct thorough investigations and testing to select a unique mineral water source. Once found, we built a new factory to bring natural water of the highest quality and purity to the Japanese market.

Our mission was to draw maximum attention to the remarkable story behind SUNTORY TENNENSUI, tell the compelling fact &reality, and our strong commitment to selecting a high-quality water source.

We crafted a website tracing the long journey of SUNTORY TENNENSUI’s formation in the majestic natural beauty of Japan’s Northern Alps, home to Japan’s only glacier.

With a budget of 384,245USD, we updated Suntory's main product by adding a new technology.

To express the overwhelming purity and quality which are the strengths of SUNTORY TENNENSUI, we created 3D model of the entire Northern Alps by using photogrammetry technology.

We took more than 10,000 high-resolution aerial photos of the Northern Alps, and photogrammetrically analyzed them to produce a 3D model of 100 km2 of the Northern Alps around the Glacier, with a maximum ground sample distance of 10 centimeters. These images create an otherworldly effect, despite being real-world images. Using multiple 3D production platforms we captured images of surfaces that would't have been possible in a real-world space.

The website make today's youth, who are accustomed to rich digital content, possible to experience deep down to the content's story but the digital technique.

We targeted people who think “all water is the same”.

We also tried to reach influential individuals in the web industry by utilizing ideas that integrated highly-skilled web design.

Each chapter of the video comprises a freely-navigable 3D space, and evocative text detailing the secrets of the Northern Alps.

Users can transition seamlessly between each area at their own pace.

Our main character, “water”, has flowed unceasingly from time immemorial.

So we devised our UI and video direction to be continuous and seamless, without beginnings or endings.

Though the main video content and on-screen text were produced in different formats (mp4 and WebGL),

we combined them seamlessly.

This new experience, built entirely in a virtual 3D space and available across all devices, instantly went viral.

Data from Twitter Analytics:

Impression: 9.997 million

Likes/RT/ Replies: 23,538

Clicks: 30,063

Leads: 16,706

Brand engagement increased dramatically:

User count: 2,64K→9.59K

Tweets: 2.59K→14.5K

Impression: 2.5M→27.9M

Reach: 536K→17.2M

Beyond conveying the epic beauty of the Northern Japanese Alps to our target audience, the large-scale photogrammetry and the seamless combination of website and video content also received lots of positive feedback from influential individuals in the web industry.