The market entry of a multitude of private mineral water brands has created a highly saturated and competitive market environment, with an abundance of inexpensive but low-quality products. SUNTORY decided to conduct thorough investigations and testing to select a unique mineral water source. Once found, we built a new factory to bring natural water of the highest quality and purity to the Japanese market.

Our mission was to draw maximum attention to the remarkable story behind SUNTORY TENNENSUI and our strong commitment to selecting a high-quality water source.

We crafted a website tracing the long journey of SUNTORY TENNENSUI’s formation in the majestic natural beauty of Japan’s Northern Alps, home to Japan’s only glacier.

We crafted a website tracing the long journey of SUNTORY TENNENSUI’s formation in the majestic natural beauty of Japan’s Northern Alps.

We took more than 10,000 high-resolution aerial photos of the Northern Japanese Alps,

and photogrammetrically analyzed them to produce a 3D model of 100 km2 of the Northern Alps around the Glacier,

with a maximum ground sample distance of 10 centimeters.

These images create an otherworldly effect, despite being real-world images.

Using multiple 3D production platforms we captured images of surfaces that would't have been possible in a real-world space.

The video begins the moment the user visits the website,

and unfolds into a journey through Northern Alps.

Each chapter of the video comprises a freely-navigable 3D space, and text detailing the secrets of the Northern Alps.

Users can transition seamlessly between each area at their own pace.

The video content loops continuously as the narration unfolds and changes.

With the intent of conveying the compelling reality behind SUNTORY TENNENSUI, we arrived at the methodology of “scanning the entire Northern Japanese Alps.”

Our goal was to use CG data of the actual Northern Japanese Alps to give viewers a sense of the compelling reality that shaped them.

Usually the magnificence of Northern Alps can only be experienced by visiting the land itself,

but our new website made poepole possible to experience it through the website.

We could make deep impression to people who think “all water is the same”.

We also tried to reach influential individuals in the web industry by utilizing ideas that integrated highly-skilled web design.

Though our main focus was the website experience, we also made the experience available on YouTube. The challenge was how to compress the massive volume of 3D CG data while maintaining the finest quality to depict the compelling reality of the scenery. To overcome this challenge, we tested various types of model data until we could ultimately construct content that can be enjoyed stress-free, in high quality, across all devices.

Posts to SUNTORY’s official Twitter account mentioned the content and concepts of the campaign, but also made mention of more technological aspects such as WEBGL and photogrammetry. As a result, we successfully expanded our reach to include a new audience interested in gadgets and programming.

And we increased impressions by adapting the content for use in cinema advertising, so that audiences could experience the breathtaking natural scenery in a more immersive way.

This new experience, built entirely in a virtual 3D space and available across all devices, instantly went viral.

Data from Twitter Analytics:

Impression: 9.997 million

Likes/RT/ Replies: 23,538

Clicks: 30,063

Leads: 16,706

Brand engagement increased dramatically:

User count: 2,64K→9.59K

Tweets: 2.59K→14.5K

Impression: 2.5M→27.9M

Reach: 536K→17.2M

Beyond conveying the epic beauty of the Northern Japanese Alps to our target audience, the large-scale photogrammetry and the seamless combination of website and video content also received lots of positive feedback from influential individuals in the web industry.