Cannes Lions

AMBIPUR AIR FRESHENER

OMD SPAIN, Madrid / SARA LEE / 2008

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Overview

Entries

Credits

Overview

Execution

If the atmosphere in your car wears your team colors, we "breathe" Ambipur in the atmosphere of stadiums. This is the concept. Daily recaps were followed by images showing the atmosphere at the stadium. Surprisingly, the stands looked empty. Then a hand appeared, inserting an Ambipur with the cover of the host team over the image. Without changing shots, the stands “reappeared”, this time totally packed, showing the real atmosphere of the match.

Outcome

Product turnover went up 18%. We lead the brand recognition ranking, airing only 2% of GRPs for the sector. We also created new sources of business (customized covers for companies) and parallel commercial exploitation agreements for clubs in the professional Liga.

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