The user shakes a man who is carrying PEPSI NEX. This Pepsi website was spread through word of mouth throughout the year. We created a branded game for the new zero-calorie Pepsi because it had fewer TV ads than Pepsi’s rivals. Pepsi exceeded expectation greatly. The sales plan for 2007 was for 9,000,000 cases at first. Pepsi then revised it in August and at the beginning of November achieved this plan and revised it again. Pepsi extended the annual sales plan for the PEPSI brand meter to a record-high 25, 000, 000 cases since 1998.