There are "PEPSI NEX", the symbol of brand, and "PEPSI Special" which helps controlling health conditions including blood pressure or blood cholesterol.

In a underground station in London, a smart looking guy waits for a tube to arrive. Suddenly, a hot dog train appears with a song, "I am a meat. Don't freak out on me." It seems he is scared of eating but goes outside and buys a hot dog from a stand. With a big bite, he looks relieved. "Life is Eating" with Pepsi zero-calorie Tokuho.

What is needed for PEPSI Special is affinity with "food". There is nobody who says "I want to drink PEPSI Special!."

Everybody drinks because they want to eat so we depicted the feeling that the people want to eat so much.