E-commerce platforms have been designed for large cities only, leaving behind the needs of the communities that live far away from them.

These people have to walk many kilometers daily to be able to access the products they need in their daily lives.

PlazaVea is the largest supermarket chain in the country, it has 110 stores in the national territory and holds the promise of providing Peruvians low prices every day.

But it still cannot fulfill this promise 100% because today there are thousands of Peruvians living far away from large cities who cannot have access to PlazaVea low prices.

That’s why the target was to take our brand promise further and bring our low prices closer to these Peruvians who live in the rural areas located the furthest from big cities.

Budget $40,000 dollars

The e-commerce has been uniquely designed to improve the lives of people who live in big cities and not those of the ones who live in rural areas far from big cities.

At PlazaVea we think that if technology does not improve everyone’s lives it should be redesigned.

That is why we have redesigned our e-commerce platform 100% to give rural audiences a personalized experience that is simple, reliable, safe and that works perfectly with the low-quality Internet signal that these communities have.

We changed the photos for reduced size designs; we transformed the search engine into a friendlier one, and the check-out now offers the option to buy and leave the payment on hold until the signal improves.

All this to reduce its size in 72%, so that it works perfectly regardless of the low-quality Internet signal in the rural areas of Peru.

After 18 months of testing, it was possible to redesign our e-commerce to reduce its size in 72%, so that it works perfectly regardless of the low-quality Internet signal that these rural communities have.

We identified the largest factors for the e-commerce functioning, such as back and front-end, and we restructured the programming to make it simpler. We turned the search engine into light shopping corridors, the images were transformed into polygonal designs with very reduced sizes, and the check-out gives the option to buy normally and leave the payment on hold until they recover good Internet signal, finally we designed an algorithm to take the user from our regular website to this lighter version, whenever it detected a low Internet signal.

We announced the campaign in a localized way to invite people to buy on the web, we transmitted it by the most popular media used by this audience: radio

• 68 stores abled to deliver in rural areas nationwide.

• Traffic on site grew on + 10%.

• E- commerce transactions 92k.

• 1329 home deliveries received at their doorstep.