Peru is a mostly Andean country where a large majority of the population still lives in communities far from the big cities around 2500 meters above sea level. These people walk many kilometers daily to be able to access the products they need. And although the penetration of Smartphones has grown a lot in recent years, the poor-quality Internet signal makes it difficult for them to access an e-commerce platform.

In order to provide them with a better quality of life with everything that a supermarket like PlazaVea offers -a wide variety of products accessible at low prices every day- we have redesigned our e-commerce platform to make it simpler, friendlier, and more reliable and above all, a platform that can work perfectly regardless of the low quality of the Internet signal that these rural communities have; so that they can finally benefit for the first time from the advantages of

For the first time we are creating a reliable, simple, light and safe mobile shopping experience, designed 100% for the needs of the audience in the rural areas of Peru.

We redesigned our e-commerce. We changed the photos for reduced size designs; we transformed the search engine into a friendlier one, and the check-out offers the option to buy and leave the payment on hold until the signal improves.

All this to make it work perfectly regardless of the low quality of the mobile Internet signal in the rural areas of Peru.

Knowing the penetration of Smartphones within the target audience, but the poor quality of the mobile Internet signal in the area; we decided to redesign our e-commerce, so that this audience benefits for the first time from all the advantages of on-line shopping.

We redesigned our e-commerce. We changed the photos for reduced size designs; we transformed the search engine into a friendlier one, and the check-out offers the option to buy and leave the payment on hold until the signal improves.

All this to reduce its size in 72%, so that it works perfectly regardless of the low-quality Internet signal in the rural areas of Peru.

After months of testing, it was possible to redesign our e-commerce to reduce its size in 72%, so that it works perfectly in Smartphones, regardless of the low-quality Internet signal that these rural communities have.

We identified the largest factors for the e-commerce functioning, such as back and front-end, and we restructured the programming to make it simpler. We turned the search engine into light shopping corridors, the images were transformed into polygonal designs with very reduced sizes, and the check-out gives the option to buy normally and leave the payment on hold until they recover good Internet signal, finally we designed an algorithm to take the user from our regular website to this lighter version, whenever it detected a low Internet signal.

+ 300 deliveries made on the first week.

10% increase in website traffic.

7 stores enabled for deliveries on rural areas by 2024.