Every year, banks and big companies organize concerts with national and international artists. This time, BBVA wanted to take one step further bringing back Peruvian’s most loved Rock Star who cannot sing anymore.

For a national singer impossible to pack a stadium.

First, we offered all Peruvians a challenge: If 1 million people ask for Pedro Suarez Vertiz to comeback, he would. People simply had to sing a petition as loud as they could in order for Pedro to hear them. Over 1.4 million people participated. Two months later, Pedro was back in a unique concert where he contributed the music and the crowd was his voice. We installed over 800 microphones inside the stadium to get people voices and sing for him.

First of all we designed a content everyone desired. And then we drove them to the web where they had to sing the famous song in order to persuade our star and accept the challenge.

The campaign was a hit in every possible way. Over 40 thousands Peruvians were able to see their legend on stage again. The bank collected almost 2 million data from the people who participated. We got 90% of positive feedback in social media and the BBVA bank saved 1.5 million dollars in free press. The concert reached 100% of the audience of Peruvian´s on Twitter.

BBVA, the bank of the people, made a unique live event in which Pedro Suarez Vertiz (Most iconic Peruvian rock star who lost his voice because of a Dysarthia) contributed the music, and 40 thousand people sang for him.