The current situation in the US restricts wide-spread Branded Content for alcoholic beverages, allowing only those audiences over 18 years to view such ads online and if airing other places, requires that at least 70% of the audience are old enough to drink. No restrictions are in place for non-violent video games.

This campaign was all about revving up the Madden fans, some of whom may have chilled out recently, like Dave Franco's character, now that they're getting older, out of college, and having to "grow up". Well tough luck for them, they were not escaping this party.

Our primary audience came from several different channels - pre-existing Madden fans, football fans, Dave Franco fans, Kevin Hart fans. More views came from these guys sharing this infectious spot, and even others came across it from the hordes of press this piece received.

This campaign was extremely successful. With over 15 Million views, and counting, tons of press from various outlets, and Madden continuing to be one of the best selling games ever, I think we can dub this one a success.

This spot is pure entertainment. Not only would someone who happened upon this spot keep watching, MILLIONS of people have actively sought it out purely for it's entertaining properties. Everything about this spot is screaming to be shared. It's weird, it's fun, it's catchy, and while the game it's promoting is at the center of the plot, it's just another character in this almost relatable story.