Entertainment > Branded Entertainment
NINJA HIGH SCHOOL GIRL
HAKUHODO, Tokyo / SUNTORY HOLDINGS LIMITED / 2015
Awards:
Overview
Credits
Overview
CampaignDescription
We created an online movie that not only attracted the Japanese, but the whole world.
Youtube view = over 7million PVs. PR VALUE = OVER $3,000,000.
Effectiveness
Our challenge began with the creation of YouTube movie contents,which can be viewed beyond borders through word of mouth featuring C.C.
Objective is creating new type of advertising.
Strategy is creating PR driven movie, and the execution is that we gathered the publicity factors, which are effective online and are interesting and triggering not only for the Japanese, but for everyone around the globe.
Implementation
TV exposure,Web news,Social share draw the audience.
Outcome
The brand image of audience is tremendously increased that the audience got the images of CC Lemon brand as exhilarating and fun.
For the client, we were able to provide the newest communication way for reaching target audience with best results.
Relevancy
We created a PR driven movie. We gathered the publicity factors, which are effective online and are interesting and triggering not only for the Japanese, but for everyone around the globe. High School Girls, NINJA, Japan's traditional Landmarks and Parkour. It was an amazing integration and unique usage of VFX and documentary footages.
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