Develop a campaign showcasing the order and collect feature from the Burger King app in a compelling and impactful way. Always having in mind the 'Have it your way' mindset of showing real people enjoying our products as real as possible.

How can we demonstrate how irresistible the Whopper is?

After looking at thousands of locations on Google Street View, we found these 100% genuine, caught-in-camera moments of people eating their Whoppers outside BK restaurants. People who decided to order a burger to go but couldn't resist eating it literally in front of the outlet. Whoppers that supposedly would be eaten at homes, workplaces, universities, etc., but that didn't make it far away.

Enough proof to say: Whoppers are so irresistible, you can order them to go, but we don't guarantee you will manage to go too far.

Don't believe us? Put the coordinates on Street View and check it by yourself!

The thesis of people eating their orders outside Burger King restaurants (that they supposedly would eat at other locations like their homes) as a social behavior was the principal motivator to see if this premise was real.

With that in mind, we look at thousands of locations on Google Street View to find these 100% genuine, caught-in-camera moments of people who decided to order a burger to go but couldn't resist eating it literally in front of the outlet.