The Leica M11 introduced a brand new 60 megapixel sensor, bringing more quality and definition to the most legendary camera in the history of photography.

To promote the arrival of the M11 to the Brazilian market and to pre-sell the camera to photography enthusiasts, we needed an event that would captivate the love for the craft that only Leica can bring to photographers.

The 40 M11s available to the Brazilian market were sold during the event.

Love for the brand reached all time high.

The event, the special prints and the book were made for the launch of the Leica M11 in Brazil and for pre-order of the 40 cameras made available for the Brazil market. The exhibition was live for a week in which visitors could make their pre-order. Buyers were gifted with special signed prints and a book of the exhibition.

All 40 units were sold within the first 48 hours.