Print and Publishing > Print & Publishing: Sectors
VLADMIR
ALMAPBBDO, Sao Paulo / CNN / 2023
Awards:
Overview
Credits
Overview
Background:
The world had already been flooded with fake news. And then AI image generators entered the scene, creating images of anything you could imagine – even lies. With AI tech that can recreate faces, voices, text and places, it's easier than ever to trick people into falling for fake news. That's why it's more important than ever to have a news source, to avoid all that.
Describe the Impact:
5 sequential ads aired – 2 based on facts, 3 with false information. All with AI-generated images. The question left is: what's real? what's fake? The ads effectively promoted critical thinking and raised awareness about the dangers of fake news. The conversation continued on social media. Many people shared the campaign on their social media, including political influencers, making the subject of fake news even more debated, and of course, positioning CNN as a reliable and essential news source for today’s world.
More Entries from Media / Entertainment in Print and Publishing
24 items
More Entries from ALMAPBBDO
24 items
