The Leica M11 introduced a brand new 60 megapixel sensor, bringing more quality and definition to the most legendary camera in the history of photography.

To promote the arrival of the M11 to the Brazilian market and to pre-sell the camera to photography enthusiasts, we needed an event that would captivate the love for the craft that only Leica can bring to photographers.

We worked with British street photographer Dan Baker to capture a unique moment with his new M11 and from a single photo we created an entire exhibition that featured 32 images found on that original shot.

The exhibition had special signed prints and a coffee table book that celebrated the power of the new Leica M11 and the craft that only Leica can bring to photography enthusiasts.

Minimalist. Focused on highlighting the story telling aspect of each image.