Industry Craft > Typography

THERE´S NOTHING COMIC ABOUT DYSLEXIA

INNOCEAN BERLIN, Berlin / DYSLEXIA SCOTLAND / 2023

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Case Film
Supporting Content

Overview

Credits

Overview

Background:

Comic Sans is the most polarising font to date, due to its highly asymmetrical nature. While this irregularity makes it popular amongst the dyslexic community, it is also what makes designers despise it so much.

So, we decided to launch a campaign that faces designers with their arch-nemesis, wherever they looked, there was Comic Sans wittingly calling on them to adopt a more inclusive mindset. Not by overlooking their hatred of it and using it, but by designing new fonts that are both dyslexia-friendly and worthy of their designs at the same time.

Tell the jury about the typography.

Comic Sans is the most polarising font to date, due to its highly asymmetrical nature. While this irregularity makes it popular amongst the dyslexic community, it is also what makes designers despise it so much.

By deconstructing Comic Sans, we were able to determine the characteristics that make it one of the most dyslexia-friendly fonts. Then, we used them to inspire a new typeface that adopts the same irregularity, except this time, in an aesthetically pleasing way.

Inconstant Regular was created to bridge the gap between design and inclusivity, through its irregular shapes, three stylistic sets, and built-in variable accessibility features. Making it a font that can be tailored to fit infinite individual needs and desired typographic aesthetics.

More Entries from Brand & Communications Design in Industry Craft

24 items

Grand Prix Cannes Lions
MY JAPAN RAILWAY

Brand & Communications Design

MY JAPAN RAILWAY

JR GROUP, DENTSU INC.

(opens in a new tab)

More Entries from INNOCEAN BERLIN

24 items

Silver Cannes Lions
THERE´S NOTHING COMIC ABOUT DYSLEXIA

Brand & Communications Design

THERE´S NOTHING COMIC ABOUT DYSLEXIA

DYSLEXIA SCOTLAND, INNOCEAN BERLIN

(opens in a new tab)