Comic Sans is the most polarising font to date, due to its highly asymmetrical nature. While this irregularity makes it popular amongst the dyslexic community, it is also what makes designers despise it so much.

So, we decided to launch a campaign that faces designers with their arch-nemesis, wherever they looked, there was Comic Sans wittingly calling on them to adopt a more inclusive mindset. Not by overlooking their hatred of it and using it, but by designing new fonts that are both dyslexia-friendly and worthy of their designs at the same time.

The campaign resulted in conversations on social channels about the importance of inclusive design.

Some of the world’s renowned designers have shared our message and endorsed our call to action on their own channels, furthering our reach.

Miami Ad School Europe launched an inclusive design class.

WeTransfer stamped our call on their digital walls.

35 million Global Impressions.

5 million Earned Media.

A new dyslexia-friendly and highly variable typeface named “Inconstant Regular” was launched, proving that beauty and function do not have to be mutually exclusive.

+15k downloads of Inconstant Regular, which inspired work that helps 780 million people feel more included in society.

Dyslexia Scotland aims to influence change in Scotland and around the world by activating influential changemakers to be dyslexia inclusive. With “There’s Nothing Comic About Dyslexia” extending to social channels and platforms frequented by our target around the world, we were able to extend the call to an international level. Especially with dyslexia being a global topic.