Outdoor > Digital Screens
INNOCEAN BERLIN / KIA CORPORATION / 2022
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Overview
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Tell the jury about the animated component of the work.
The animations were developed using neuroaesthetic scientific theories. Each animated component was created by enhancing real movements in nature that are scientifically proven to help bring people closer to a state of creative flow. Such as ocean waves that stimulate the visual cortex, fractal patterns on land that evoke a calm state that is crucial for creating flow and movement of the human form that creates a sense of embodiment, presence, aesthetic and affective pleasure. These animations were then lab tested on participants, to confirm the scientific hypothesis.
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