June 2023

Cannes Lions Brand Experience & Activation Winners & Shortlists

The Brand Experience & Activation Lions celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.

Download Shortlist PDFDownload Shortlist PDF(opens in a new tab)Download Winners PDFDownload Winners PDF(opens in a new tab)

Ari Weiss, 2023 Jury President

Global Chief Creative Officer, DDB Wordwide, Global

Selected filters:

2023
Clear all
Grand Prix Cannes Lions
FIFA 23 X TED LASSO

Sponsorship & Brand Partnership

FIFA 23 X TED LASSO

EA SPORTS & APPLE, APPLE

(opens in a new tab)
Gold Cannes Lions
SEE MY SKIN

Healthcare

SEE MY SKIN

VASELINE, EDELMAN

(opens in a new tab)
Gold Cannes Lions
WORLD CUP DELIVERY

Social Engagement & Integration for Live Experience

WORLD CUP DELIVERY

PEDIDOS YA, GUT

(opens in a new tab)
Gold Cannes Lions
KNOCK KNOCK

Use of Mobile & Devices

KNOCK KNOCK

KOREAN NATIONAL POLICE AGENCY, CHEIL WORLDWIDE

(opens in a new tab)
Gold Cannes Lions
WORLD CUP DELIVERY

Use of Mobile & Devices

WORLD CUP DELIVERY

PEDIDOS YA, GUT

(opens in a new tab)
Gold Cannes Lions
THE CLOSER

Tech-led Brand Experience

THE CLOSER

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
MISSING MATOAKA

Cross-platform Digital Experience

MISSING MATOAKA

MUSKRAT MAGAZINE, BBDO CANADA

(opens in a new tab)
Gold Cannes Lions
THE LAST PHOTO

Sponsorship & Brand Partnership

THE LAST PHOTO

ITV X CALM, adam&eveDDB

(opens in a new tab)
Gold Cannes Lions
AIRTEL 175 REPLAYED

Launch / Re-launch

AIRTEL 175 REPLAYED

AIRTEL, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Cultural Insight

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Gold Cannes Lions
HEAVEN FISH

Cultural Insight

HEAVEN FISH

REGAL SPRING, OGILVY HONDURAS

(opens in a new tab)
Gold Cannes Lions
CERTIFIED CARE

Corporate Purpose & Social Responsibility

CERTIFIED CARE

RAID, ENERGY BBDO

(opens in a new tab)
Silver Cannes Lions
0.0 BARRIERS

Food & Drink

0.0 BARRIERS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
DOGS WITHOUT BORDERS

Healthcare

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

(opens in a new tab)
Silver Cannes Lions
MISSING MATOAKA

Media / Entertainment

MISSING MATOAKA

MUSKRAT MAGAZINE, BBDO CANADA

(opens in a new tab)
Silver Cannes Lions
CERTIFIED HUMAN

Consumer Services / Business to Business

CERTIFIED HUMAN

INTEL, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
WHERE TO SETTLE

Use of Website / Microsites

WHERE TO SETTLE

MASTERCARD, McCANN POLAND

(opens in a new tab)
Silver Cannes Lions
TURNSTILE TURBINES

Tangible & Spatial Technology

TURNSTILE TURBINES

IBERDROLA, WEBER SHANDWICK

(opens in a new tab)
Silver Cannes Lions
SAMSUNG UNFEAR

Tech-led Brand Experience

SAMSUNG UNFEAR

SAMSUNG SPAIN, CHEIL WORLDWIDE

(opens in a new tab)
Silver Cannes Lions
THE ARTOIS PROBABILITY

Tech-led Brand Experience

THE ARTOIS PROBABILITY

Anheuser-Busch Inbev, Stella Artois, GUT

(opens in a new tab)
Silver Cannes Lions
FRIES CLAIMS

Retail Promotions & Competitions

FRIES CLAIMS

MCDONALD'S, LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
NRA CHILDREN'S MUSEUM

Live Brand Experience or Activation

NRA CHILDREN'S MUSEUM

CHANGE THE REF, OGILVY

(opens in a new tab)
Silver Cannes Lions
DIVERSITREE

Brand-owned Experiences

DIVERSITREE

CLARITIN, ENERGY BBDO

(opens in a new tab)
Silver Cannes Lions
THE BRAKE ROOM

Brand-owned Experiences

THE BRAKE ROOM

CHICK-FIL-A, McCANN

(opens in a new tab)