Film > TV / Cinema Film: Sectors

IT'S YET ANOTHER TIDE AD

PROCTER & GAMBLE, Cincinnati / PROCTER & GAMBLE / 2018

Awards:

Grand Prix Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

BriefExplanation

David Harbour reappears again, to remind us that what looks like a Budweiser Clydesdales spot and even last year’s Mr. Clean Super Bowl ad are also Tide ads.

EntrySummary

Clydesdales are the iconic horses that have appeared in Budweiser advertising over the decades.

Last year, Mr. Clean had one of the most popular Super Bowl ads that showed a dancing and cleaning Mr. Clean in front of a woman who gets carried away. Mr. Clean is a 60 year old iconic cleaning brand in the US.

This third spot in the campaign had over 479,000 organic views and social conversations around #TideAd spiked again with this continuation of the campaign.

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