Film > TV / Cinema Film: Sectors

IT'S YET ANOTHER TIDE AD, AGAIN

PROCTER & GAMBLE, Cincinnati / PROCTER & GAMBLE / 2018

Awards:

Grand Prix Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

BriefExplanation

David Harbour hijacks what appears to be a pharma ad of old citizens playing tennis, however they all wear clean white tennis clothes, so it’s a Tide ad.

EntrySummary

In the US, pharmaceutical commercials are characterized by a slice of life that shows a physical problem (like back pain) and a lifestyle montage once they’re cured. Legal voice over tends to play under the montage.

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