Health and Wellness > Health Awareness & Advocacy
VML, Bogota / AMBLYOPIA WORLD CAMPAIGN / 2018
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Overview
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Audience
Amblyopia, or lazy eye, is treatable, but goes undetected and uncorrected due to lack of access. When the patients can’t go for treatment, treatment must come to the patients. The I rescue mask empowers parents to pro-actively screen and treat their child’s eyes for free.
BriefExplanation
BriefWithProjectedOutcomes
In Colombia, medication for sale without prescription/over-the-counter can be advertised in public media. Invima and Ministry of social protection, the official definition is: Over-the-counter medications that the consumer can acquire without a prescription and that are intended for the prevention, treatment or relief of symptoms, signs or mild diseases.
Translation
MASK FRONT
Your child may have a weak eye.
Screen for amblyopia with these simple exercises, following the instructions on the other side.
Lazy Eye
www.ambliopia.com
MASK BACK
Instructions for the amblyopia, or lazy eye, test.
1. Tear off the mask on the dotted line.
2. Put the mask on the child and make sure it covers one eye.
3. Have the child fill the spaces inside the letters on any page of this magazine or newspaper, like this: a, b, d, q
4. Reverse the mask and repeat the exercise, covering the other eye.
If your child leans too close to the page to read, cannot perceive depth, or presents any visual difficulty, contact your eye specialist, call 3416121 in Bogotá or visit www.ambliopia.com
Disclaimer: This test is a screening and doesn't substitute for a diagnosis.
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