From day one we knew this narrative would only work if we had the right emotional tone, and from the team's perspective, this would only be achieved with a song.

After searching for some known pieces of music we decided to write an original one, since none of the songs we were thinking of would fit the narrative properly.

Our team started working on an early animatic version, and crafted the song accordingly, making the song feel natural even with the dramatic mood drops and twists the film presents.

"Heart Full Of Love" sets the mood and conducts the viewer through this journey, and Rebecca Peters' vocals were a more than joyful find.

Regarding sound effects: once we had a finished render, our team added a layer of cinematic sound design to bring depth to the visuals, especially to set apart the two worlds depicted on screen.

Replacing "cancer" with "love" in a hospital's name is very meaningful to patients and doctors.

Our film communicates this change in a poetic, hopeful and emotional way.

We believe our message has the power to touch those who are in this situation and give them strength to fight this disease.

A girl is playing with her dog at the park. All of a sudden she feels unwell and faints, falling into the ground.

When she wakes up she’s lying in a hospital bed and we see her parents listening to terrible news: their daughter has cancer.

From then on, we see her falling and along with her, her fears and loneliness. We also see how the love of doctors

and her family brings her back to her normal life. At the end the concept says: “Love never lets us down.

Now Barretos Cancer Hospital has a new name: Hospital of Love.”

Since this a hospital rebranding campaign, there is no restrictions or regulations regarding this piece.

In Brazil, the expression "perder o chão" is very popular. The literal translation is "feel the floor falling down"

and means to be lost, disoriented, to be taken by surprise by bad news. This expression was the inspiration

for the whole idea of the girl falling. Reverting this fall and beating cancer is easier when we’re surrounded by love