Our objective was to develop low-cost and impactful brand activation able to call people’s attention and strengthen the concept of refreshment among its target audience.

We created a portable shade, a mobile vase in the shape of a can of Sprite, with a lime tree planted in it, and made it available to people. So they could have their own itinerant shade in an urban park where there were no trees around.

With only 12,500 U.S. dollars, we called the attention of thousands of people who interacted, photographed and posted about the brand activation on social networks while enjoying the Sunday in one of Sao Paulo’s busiest urban parks.

We've managed to, with a small budget, combine in one single brand activation the Sprite’s key attributes and still provide the target audience with an unprecedented and fun experience with the brand.