Replacing "cancer" with "love" in a hospital's name is very meaningful to patients and doctors.

Our film communicates this change in a poetic, hopeful and emotional way.

We believe our message has the power to touch those who are in this situation and give them strenght to fight this disease.

A girl is playing with her dog at the park. All of a sudden she feels unwell and faints, falling into the ground.

When she wakes up she’s lying in a hospital bed and we see her parents listening to terrible news: their daughter has cancer.

From then on, we see her falling and along with her, her fears and loneliness. We also see how the love of doctors

and her family brings her back to her normal life. At the end the concept says: “Love never lets us down.

Now Barretos Cancer Hospital has a new name: Hospital of Love.”

Since this a hospital rebranding campaign, there is no restrictions or regulations regarding this piece.

In Brazil, the expression "perder o chão" is very popular. The literal translation is "feel the floor falling down"

and means to be lost, disoriented, to be taken by surprise by bad news. This expression was the inspiration

for the whole idea of the girl falling. Reverting this fall and beating cancer is easier when we’re surrounded by love

Picture a touching story and bring comfort and strength to all who face this disease. In order to fulfill this mission after an exhaustive research of styles we decided that we should follow an aesthetic path very close to what we have in the cinema, for having to portray a fantasy world that we call ethereal world, where our protagonist is lost while the disease succumbs, we opt by the classic aesthetics of 3D animation, a feature that allowed us to visually explore all the metaphors to be shown during the journey of the girl, her passage through time, her encounter with herself ill and all the other moments of animation